At BritainThinks we believe that it's essential to understand the context in which companies, brands and other organisations operate. We therefore do a great deal of our own research to keep abreast of the constantly changing environment. We have a qualitative panel that we are regularly in touch with and we carry out large projects from time to time to look at some of the big questions of the day.
Speaking Middle English is the first of those projects. With the concept of the 'squeezed middle’ high on the media agenda, and our own research showing that peoples’ class perceptions have shifted massively in recent years, we thought it was time to look again at people who define themselves as Middle Class and those who define themselves as Working Class…
Full reports for our research study on Class in Britain are now available:
Click here to download the Working Class report
Click here to download the Middle Class report
