Whether you are managing reputation, building a brand, or framing an issue, we provide insight-driven strategic counsel to guide your decisions.

Our work doesn’t stop with insight. We think hard about you and your issues in the light of what we’ve learnt about your priority audiences, and we tell you what we think it means for your business: The positioning from which you can build differentiation and sustainable competitive advantage; the strategic lens you can use to make tough decisions between competing priorities; and the compelling and consistent narrative, around which you can align action, resources and communications both inside and outside your organization.


Corporate positioning
Reputation strategy
Issue framing
Narrative development
Brand strategy
Executive counsel
Senior team alignment


We use a proprietary process to target your priority audiences, define your competitive context, create your positioning platform, and articulate your strategic narrative.