Research should be useful, not just interesting. Whether it’s an ongoing tracker or a set of in-depth focus groups to solve a knotty problem, the findings should help make decisions by offering a new understanding of the people that matter.
Whatever the methodology – from focus groups to ethnography and from online polls to hall tests - we won’t just leave you with a pile of data. We’ll draw on our unparalleled experience and knowledge to identify the strategic insights from our work and think with you about the implications for your business.
Sometimes, however, you think best when you think alongside the people that matter most to you. It’s about going further and actually engaging the people you care about in the decisions that you’re looking to make. BritainThinks co-founders, Viki and Deborah, were pioneers of deliberative and co-creative methodologies in the UK. Since running the country’s first citizen’s Jury for Cambridge and Huntington Health Authority in 1994, they have brought hundreds of top people from across brands, public sector organisations and charities together to think alongside thousands of their customers and clients.
Click here to read the report and see a film of Citizens’ Jury.