Viki Cooke is co-founder of BritainThinks. Viki has a track record for innovation having pioneered deliberative research methods in the UK – she has been involved in delivering the first Citizens’ Jury, Citizens’ Forum and Citizens’ Summit. She personally led a number of high profile programmes including Your Health, Your Care, Your Say for the NHS and The Prince of Wales’s Business Summit on Climate Change.
Viki has played a leading role in developing new thinking about social influence, permanent campaigning, reputation management, trust and enabling behaviour change.
Viki is a serial entrepreneur having co-founded a number of other successful companies over the last two decades including Opinion Leader Research, The SMART Company, Brand Democracy and Caucus.
Viki is a Lay Member of the University of Warwick Council, a Trustee of Global Action Plan and Changing Faces.