Viki Cooke
Founding Partner

Viki has more than 25 years’ experience providing insight based strategic advice to global and national clients from the private, public and third sectors.  She works closely with Chief Executives, Secretaries of State and their management teams to ensure the voice of the people that matter to them is embedded in their thinking.

Viki has a track record for innovation in the development of deliberative research methodologies, best practice reputation research and stakeholder engagement. 

Viki is a serial entrepreneur having co-founded a number of other successful companies over the last two decades including Opinion Leader Research, The SMART Company, Brand Democracy and Caucus.

Viki is also Vice Chair and Pro Chancellor of the University of Warwick Council and Chair of Hubbub Foundation.