As CEO of UK McCann Worldgroup, Mark heads a 1,700 strong organisation made up of some of the UK’s best marketing services companies, with a footprint right across the country. His remit is help them come together to deliver total integration at scale in all aspects of business and reputation building.
Prior to joining McCann, Mark helped co found two independent advertising businesses, one of which, DLKW, became a top 10 UK agency. He has also served as the chief executive of the COI, the government’s marketing and communications arm and behaviour change centre.
He has been Chairman of the Advertising Association and served on the councils of both the IPA and ISBA. He is currently the Chair of the AA’s Media Smart and Children’s Panel and sits on the AA council. He is also the non-executive chair of Smart Energy GB, the national campaign for the smart meter rollout.