Kym is an experienced qualitative researcher, with particular expertise in conducting online and mobile research which she has brought to bear for clients as diverse as The Guardian, Thames Water, UNISON and Age UK. Kym is passionate about understanding the drivers behind human behaviour, and has developed a keen interest in behavioural economics and ethnographic research methods. Prior to joining BritainThinks, Kymberly worked at BrainJuicer where she held both qualitative and quantitative research roles. During her time there she carried out studies for large FMCG and financial companies using a variety of online and offline methods. She graduated from the University of Birmingham with a BA Hons in Political Science and Sociology, and from the University of Exeter with an Msc in Marketing with distinction.