Privacy Policy

BritainThinks Privacy Policy

BritainThinks and its sister brand WorldThinks respects our participants’ privacy and valuesthe personal information entrusted to us. We recognize the need for appropriate protections and management of any personal information that participants provide to us. We have drawn up this Privacy Policy to assist our participants in understanding what information we collect and how that information is used.  This policy applies both to BritainThinks, and when we are operating internationally under WorldThinks.  

Who We Are

Britain Thinks (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection Regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.

What are BritainThinks company details?

BritainThinks is a market and opinion research agency established in the UK. Our full company and registered details are CM Monitor Ltd t/a Britain Thinks, a company registered in England and Wales under Company Number 07291125 whose registered office is at Somerset House, London, United Kingdom WC2R 1LA. 

What information will BritainThinks collect about you?

Research Participants

We collect and process information participants share with us as appropriate to the research project in question. This may include, but not be limited to, information such as your name, address and other contact information provided to us at the recruitment stage, or when taking part in research activities such as surveys, focus groups, depth interviews, workshops, or online communities. It may also include any worksheets, feedback forms or other written activities you complete. 

Some research projects may be audio recorded, photographed or video recorded, and we will always make sure you are aware of what is being captured at a research event before you begin, and how this information will be used.

We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice. 

BritainThinks adheres to the Market Research Society Code of Conduct. All opinions and views will be kept anonymously and will not be associated with your name or other identifying details without your express consent.

We will always ask you to sign a Participant Consent form to confirm you have understood and agree to the way in which we intend to process any information we may hold about you.

Any participants who take part on our research please rest assured that we will NEVER use your information for any purpose other than research. We will not try to sell you anything, nor use your information for marketing purposes. Nor will we ever pass your information to third parties for marketing purposes. 

Clients and industry colleagues

For those clients and colleagues in the industry we may contact you if you on our mailing list for events. Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.

Who will have access to your information?

Access to your information will be limited to only those BritainThinks or WorldThinks staff involved in research projects or who need access in order to directly support the systems used for research projects. This may include our sub-contractors who may carry out some of the processing on BritainThinks’ behalf, and under BritainThinks’ control, including the service providers who host or provide technical support for our systems however all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws and any other appropriate confidentiality and security measures.

This may sometimes involve transferring your personal information to other countries. However, we can reassure you that we take great care to ensure any transfers are carried out securely and in compliance with all applicable data protection and data privacy legal requirements. We can also assure you that any sub-contractors involved are also required to abide by the same data privacy legal requirements and security arrangements as BritainThinks.

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. 

Will BritainThinks’ collect information from children?

Occasionally we invite children to participate in research. However, we can assure you that for any panels or surveys aimed at children, we will always seek consent from a parent, legal guardian or other person legally responsible for the child before inviting them to join a panel or take part in the research.

How long will BritainThinks keep the information you provide?

We aim to keep personal information to the minimum necessary and delete it when we no longer need it. 

We will keep information of your participation in a research project for a maximum of 12 months after the completion of a project for quality purposes only.  This will include your name and contact details. 

All such information is held securely on our servers and deleted securely after the relevant time frame has elapsed. 

How does BritainThinks ensure your personal information is held securely?

We take very seriously our responsibilities to keep our participants’ personal information secure. As such we take every reasonable precaution to ensure your information is protected from loss, theft or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems, and use of secure, encrypted internet connections when collecting personal information.  We provide training to our staff who handle personal information to ensure that they look after all personal information properly.  As part of our commitment to the security of your information, BritainThinks has regular internal audits of its information security and periodic self-assessment to verify that it continues to be in compliance with UK and EU regulations.

BritainThinks is Cyber Essentials accredited. This is a recognised government-backed cyber security certification scheme designed to protect against cyber-attacks. 

Your Rights

You have the right to access any personal information that Britain Thinks processes about you and to request information about: 

·      What personal data we hold about you

·      The purposes of the processing

·      The categories of personal data concerned

·      The recipients to whom the personal data has/will be disclosed

·      How long we intend to store your personal data for

·      If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified. 

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. 

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

Choice & Consent

You have the right to withdraw from any research you may be scheduled to take part in at any time. BritainThinks does not require that you provide BritainThinks with personal information. Your decision to provide personal information is voluntary. If you do not wish to provide the information requested, however, you may not be able to proceed with the activity or receive the benefit for which the personal information is being requested.

What you can do

Who to contact if you have any questions about this privacy policy?

If you have any questions about how your information will be used, or if you have any questions or require further information this privacy policy, our compliance with data protection laws or information we may hold about you please write to Ben Shimshon, Managing Partner, BritainThinks West Wing, Somerset House, London WC2R 1LA. 

Lodging A Complaint

Britain Thinks only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority. 

Britain Thinks

Jessica Gibson, Chief Operating Officer  West Wing, Somerset House, London, WC2R 1LA

Information Commissioner’s Office

Information Commissioner's Office Wycliffe House, Water Lane Wilmslow, Cheshire, SK9 5AF

Tel: 0303 123 1113 (local rate) or 01625 545 745 if you prefer to use a national rate number

Changes to this privacy policy:

We keep our privacy policy under regular review. This policy was last updated on the 25thMay 2018