Privacy Policy

BritainThinks Privacy Policy

BritainThinks and its sister brand WorldThinks respects our participants’ privacy and values the personal information entrusted to us. We recognise the need for appropriate protections and management of any personal information that participants provide to us. We have drawn up this Privacy Policy to assist our participants in understanding what information we collect and how that information is used.  This policy applies both to BritainThinks, and when we are operating internationally under WorldThinks.

What are BritainThinks company details?

BritainThinks is a market and opinion research agency established in the UK. Our full company and registered details are CM Monitor Ltd t/a Britain Thinks, a company registered in England and Wales under Company Number 07291125 whose registered office is at Somerset House, London, United Kingdom WC2R 1LA.

What information will BritainThinks collect about you?

We collect and process information participants share with us as appropriate to the research project in question. This may include, but not be limited to, information such as your name, address and other contact information provided to us at the recruitment stage, or when taking part in research activities such as surveys, focus groups, depth interviews, workshops, or online communities. It may also include any worksheets, feedback forms or other written activities you complete.

Some research projects may be audio recorded, photographed or video recorded and we will always make sure you are aware of what is being captured at a research event before you begin, and how this information will be used.

BritainThinks adheres to the Market Research Society Code of Conduct. All opinions and views will be kept anonymously and will not be associated with your name or other identifying details without your express consent.

We will always ask you to sign a Participant Consent form to confirm you have understood and agree to the way in which we intend to process any information we may hold about you.

We will NEVER use your information for any purpose other than research. We will NOT try to sell you anything, nor use your information for marketing purposes. Nor will we ever pass your information to third parties for marketing purposes.

Who will have access to your information?

Access to your information will be limited to only those BritainThinks or WorldThinks staff involved in research projects or who need access in order to directly support the systems used for research projects. This may include our sub-contractors who may carry out some of the processing on BritainThinks’ behalf, and under BritainThinks’ control, including the service providers who host or provide technical support for our systems.

This may sometimes involve transferring your personal information to other countries. However, we can reassure you that we take great care to ensure any transfers are carried out securely and in compliance with all applicable data protection and data privacy legal requirements. We can also assure you that any sub-contractors involved are also required to abide by the same data privacy legal requirements and security arrangements as BritainThinks.

Will BritainThinks’ collect information from children?

Occasionally we invite children to participate in research. However, we can assure you that for any panels or surveys aimed at children, we will always seek consent from a parent, legal guardian or other person legally responsible for the child before inviting them to join a panel or take part in the research.

How long will BritainThinks keep the information you provide?

We aim to keep personal information to the minimum necessary and delete it when we no longer need it.

We will keep information of your participation in a research project for a maximum of 12 months after the completion of a project for quality purposes only.  This will include your name and contact details.

All such information is held securely on our servers and deleted securely after the relevant time frame has elapsed.

How does BritainThinks ensure your personal information is held securely?

We take very seriously our responsibilities to keep our participants’ personal information secure. As such we take every reasonable precaution to ensure your information is protected from loss, theft or misuse. These precautions include appropriate physical security of our offices, controlled access to computer systems, and use of secure, encrypted internet connections when collecting personal information. We provide training to our staff who handle personal information to ensure that they look after all personal information properly. As part of our commitment to the security of your information, BritainThinks has regular internal audits of its information security and periodic self-assessment to verify that it continues to be in compliance with UK and EU regulations.

BritainThinks is Cyber Essentials accredited. This is a recognised government-backed cyber security certification scheme designed to protect against cyber-attacks. 

Choice & Consent

You have the right to withdraw from any research you may be scheduled to take part in at any time.

BritainThinks does not require that you provide BritainThinks with personal information. Your decision to provide personal information is voluntary. If you do not wish to provide the information requested, however, you may not be able to proceed with the activity or receive the benefit for which the personal information is being requested.

What you can do

Who to contact if you have any questions about this privacy policy?

If you have any questions about how your information will be used, or if you have any questions or require further information this privacy policy, our compliance with data protection laws or information we may hold about you please write to Ben Shimshon, Managing Partner, BritainThinks West Wing, Somerset House, London WC2R 1LA.

Changes to this privacy policy:

We keep our privacy policy under regular review. This policy was last updated on the 2nd August 2017.