What does Britain want from its leaders? | A BritainThinks Study

September 04, 2017

In 2015, we conducted a study into what attributes are most important for leadership and which leaders are most effective. We repeated this study in August 2017, conducting a nationally representative survey and a focus group with swing voters in Slough.

You can read our report summarising the findings below, as well as full data tables and coverage of the study in The Guardian and Radio 4 Today programme.

Integrity, empathy, authenticity – what does Britain want in a leader? | The Guardian Coverage of our focus groups on May and Corbyn | The Today Show Britain Thinks Leadership Study 2017 PDF Om Leadership Sig PDF