Leaders' personalities were crucial in unexpected election result | The Guardian
June 12, 2017
Throughout the General Election campaign, BritainThinks and the Guardian spoke to undecided voters in 6 key swing constituencies across the UK. Seeing the campaign through these voters' eyes, we heard about how much (and what) they had noticed, and what (if anything)
As the dust settles on the surprise election result, Deborah Mattinson and Tom Clarkson discuss the role of the leaders' personalities on the result, and the dramatic shift in perceptions of both Jeremy Corbyn and Theresa May during the campaign.
Read the article here