Ben Shimshon on the continuing rise of 'super-selectivism' for the MRS
November 02, 2015
Ben Shimshon, Founding Director at BritainThinks, gave a talk at the Market Research Society (MRS) Customers Exposed conference on Thursday 29th October. The talk was about BritainThinks' theory that the combination of scepticism, marketing savvy and online filtering has fed the continuing rise of 'super-selectivism'. You can read a brief summary of Ben's talk on the Research Live website below.