"Viki Cooke, Co-founder, BritainThinks

When I read this piece I had to check the date. Of course, sponsors have invested substantially and their rights need to be protected, but I sincerely doubt that the great sponsoring brands feel threatened by the branding on loo rolls.

The Olympics provides a great chance for the UK to feel proud. In a recent ‘time capsule’ poll the Olympics was the third most-cited event in terms of having the biggest impact on respondents’ lives (after World War II and 9/11).

Taping over logos on urinals feels small-minded and petty; the exact opposite of the ambitions and aspirations that made the London bid successful. I can imagine Thomas Crapper turning in his grave at the thought."

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