"Have Olympic organisers gone too far by taping over logos on toilets?" - Marketing Society

17th February 2012

"Viki Cooke, Co-founder, BritainThinks

When I read this piece I had to check the date. Of course, sponsors have invested substantially and their rights need to be protected, but I sincerely doubt that the great sponsoring brands feel threatened by the branding on loo rolls.

The Olympics provides a great chance for the UK to feel proud. In a recent ‘time capsule’ poll the Olympics was the third most-cited event in terms of having the biggest impact on respondents’ lives (after World War II and 9/11).

Taping over logos on urinals feels small-minded and petty; the exact opposite of the ambitions and aspirations that made the London bid successful. I can imagine Thomas Crapper turning in his grave at the thought."

Click here to read the full article.

WorldThinks appointed to run McDonald's Senior Management Strategy Workshops in Several European Markets

6th February 2012

For immediate release

BRITAINTHINKS’ INTERNATIONAL ARM, WORLDTHINKS, APPOINTED TO RUN McDONALD’S SENIOR MANAGEMENT STRATEGY WORKSHOPS IN SEVERAL EUROPEAN MARKETS

WorldThinks, the new brand launched by BritainThinks to handle its growing portfolio of international clients has been appointed by McDonald’s to run a series of senior management strategy workshops in London, Dublin, Stockholm, Oslo, Helsinki and Copenhagen in early 2012.

These workshops, known as Market Quest, will enable the senior management teams in each market to work alongside customers and, in some markets, front line staff as they consider consumer and retailtrends and embark on their annual planning process.

The appointment follows BritainThinks/WorldThinks running similar projects in London and Dublin in 2011.

Deborah Mattinson from World Thinks said:

“We believe the most successful companies put their stakeholders at the heart of everything they do. We are delighted to be working with McDonald’s again on this exciting and  innovative project, enabling senior management to collaborate with customers and staff and co create as they develop future plans ”

NOTE TO EDITORS For further information contact Deborah Mattinson at BritainThinks 0207 845 5880