Deborah's New Year advice for Ed Miliband - The Observer
3rd January 2012
Director of polling group BritainThinks
Ed’s challenge is to show voters the leader he can become – and win back trust on the economy. He was right about the ‘squeezed middle’: now fearful for their jobs and anxious as prices escalate, they will become more ready to listen. Keeping that focus will be vital.
Vital too, is reassurance on Labour’s fiscal prudence – or voters will continue to question his plans: “Where is the money coming from?” Ed must make the business case as well as the moral case. His detractors hooted with derision at “letting Ed be Ed” – yet in a world where authenticity is all, it’s the only possible leadership strategy. And it might just work. The real Ed is smart, brave, witty, warm and charismatic. Remember the Ed who stole the show at Labour’s 2008 Spring Conference? Please can we have him back? Voters need to see that verve in 2012.