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- June 2011 (15)
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- February 2011 (1)
In the News
BritainThinks in the news.
"Have Olympic organisers gone too far by taping over logos on toilets?" - Marketing Society
"Viki Cooke, Co-founder, BritainThinks
When I read this piece I had to check the date. Of course, sponsors have invested substantially and their rights need to be protected, but I sincerely doubt that the great sponsoring brands feel threatened by the branding on loo rolls.
The Olympics provides a great chance for the UK to feel proud. In a recent ‘time capsule’ poll the Olympics was the third most-cited event in terms of having the biggest impact on respondents’ lives (after World War II and 9/11).
Taping over logos on urinals feels small-minded and petty; the exact opposite of the ambitions and aspirations that made the London bid successful. I can imagine Thomas Crapper turning in his grave at the thought."
Click here to read the full article.
WorldThinks appointed to run McDonald's Senior Management Strategy Workshops in Several European Markets
For immediate release
BRITAINTHINKS’ INTERNATIONAL ARM, WORLDTHINKS, APPOINTED TO RUN McDONALD’S SENIOR MANAGEMENT STRATEGY WORKSHOPS IN SEVERAL EUROPEAN MARKETS
WorldThinks, the new brand launched by BritainThinks to handle its growing portfolio of international clients has been appointed by McDonald’s to run a series of senior management strategy workshops in London, Dublin, Stockholm, Oslo, Helsinki and Copenhagen in early 2012.
These workshops, known as Market Quest, will enable the senior management teams in each market to work alongside customers and, in some markets, front line staff as they consider consumer and retailtrends and embark on their annual planning process.
The appointment follows BritainThinks/WorldThinks running similar projects in London and Dublin in 2011.
Deborah Mattinson from World Thinks said:
“We believe the most successful companies put their stakeholders at the heart of everything they do. We are delighted to be working with McDonald’s again on this exciting and innovative project, enabling senior management to collaborate with customers and staff and co create as they develop future plans ”
NOTE TO EDITORS For further information contact Deborah Mattinson at BritainThinks 0207 845 5880
Stephen Saw joins BritainThinks
BritainThinks, the fast growing consultancy set up by Viki Cooke, Deborah Mattinson and Ben Shimshon, has today announced the appointment of Stephen Saw as Research Lead.
BritainThinks has been working with a broad range of clients since its inception in summer 2010. Recent clients include McDonald’s, Aviva and FTSE 100 pharmaceutical company Shire Pharmaceuticals. BritainThinks’ focus is helping organisations put the public – as citizens, customers or colleagues – at the heart of their decision making.
Stephen joins BritainThinks from Manning Gottlieb OMDInsight, where he worked as Research Manager for 4 years and, prior to that, at TNS.
BritainThinks’ Director Deborah Mattinson said “With a background of working in business and communication strategy, Stephen brings a wealth of experience to the BritainThinks team.”
NOTE TO EDITORS For further information contact Deborah Mattinson at BritainThinks 0207 845 5880
BritainThinks study cited in new textbook
BritainThinks' "Speaking Middle English" study on the 7 in 10 Britons who self-define as "Middle Class" features prominently in a new educational text book from Independence Educational Publishers.
Class and Social Mobility, published this month, is part of a series of books which are used in a wide variety of courses including GCSE, A-level and further education courses.
Click here to see Class and Social Mobility.
Click here to read our "Speaking Middle English" report.
Political Engagement Poll: Coverage and Results
"Stick to your guns, Fabiana" - Fabiana Magazine
"Also in this issue, Deborah Mattinson explains why we need Fabiana, and why we need women driving a strong, progressive agenda."
Click here to read the magazine.
Deborah's New Year advice for Ed Miliband - The Observer
Deborah Mattinson
Director of polling group BritainThinks
Ed’s challenge is to show voters the leader he can become – and win back trust on the economy. He was right about the ‘squeezed middle’: now fearful for their jobs and anxious as prices escalate, they will become more ready to listen. Keeping that focus will be vital.
Vital too, is reassurance on Labour’s fiscal prudence – or voters will continue to question his plans: “Where is the money coming from?” Ed must make the business case as well as the moral case. His detractors hooted with derision at “letting Ed be Ed” – yet in a world where authenticity is all, it’s the only possible leadership strategy. And it might just work. The real Ed is smart, brave, witty, warm and charismatic. Remember the Ed who stole the show at Labour’s 2008 Spring Conference? Please can we have him back? Voters need to see that verve in 2012.
http://www.guardian.co.uk/politics/2011/dec/31/ed-miliband-labour-challenge
"Owen Jones: Here's the question... could you live on £67 a week?" - The Independent
"Social contempt can appeal to middle-class voters who resent spending their taxes on the undeserving, and low-paid workers who resent struggling to pay bills while others "milk the system". According to a survey by BritainThinks, it even includes benefit recipients who – belonging to a demonised group – are keen to distance themselves from "scroungers"."
Click here to read the article in full.
"Are We All Becoming More Conservative?" - Dale & Co.
Click here to read Deborah's analysis of the latest Social Attitudes Survey.
"Yes, the rioters resent the police. But so do non-rioters" - The Guardian
Click here to read Harriet Harman's article in The Guardian about the findings of BritainThinks focus groups on the recent riots.